Meet Elle & Blair Fowler, two sisters living in Los Angeles that have become somewhat like beauty consultants through their videos on YouTube. These enthusiastic sisters have a love and passion for the beauty industry that goes beyond appearances.
Check out the exclusive interview below for more details:
EY: Where in the US are you girls from?
Right now we live in Los Angeles, CA, but we were born and raised in the south.
EY: What inspired you to upload YouTube videos about beauty?
We were bored one summer and spent all of our time researching anything fashion or beauty on the internet. We came across the beauty community on YouTube and became so intrigued with it! We had friends who wore makeup and cared about their appearance, but none who really understood our love and passion for the industry. When we found the beauty community, it was like finding a group of people who loved what you loved. It was a group of built-in friends! We decided we should do our own videos, and that was probably the best decision we ever made.
EY: Did you receive any form of training before?
Nope! Our mom had taught us some things, and when we would go to the makeup counters we would ask more questions than the typical girl. We just wanted to learn everything we could and soak it all in. But no, we never had any professional training.
EY: You both showcase a lot of positivity in your videos, where does that motivation come from?
I guess we’re just happy people! We’ve had a very fortunate life and we don’t take that for granted. We both realize that we should try our best to go through life happy, because this is the only one we get, so we’ve got to make it count!
EY: Were you expecting to receive that much feedback, and have you received any opportunities after releasing your videos?
Of course not! When we got our first views we were flabbergasted! We were just two girls in our bedrooms doing videos about how to put on eyeshadow. We had no idea what kind of response we would get, let alone how amazing the response would be. We have received some awesome opportunities because of it, like we’ve both been showcased in some magazines, and we’ve gotten to work with some of our favorite brands like Sears and Marshalls. We’re very happy with where this has taken us.
EY: Elle, what is your major in college, and how did it feel working at Seventeen Magazine as an intern?
My major in college was Communications with an emphasis on law. Originally I was pre-law before I got into YouTube, but then I fell in love with the beauty industry and decided that’s where I wanted to be. I loved working at Seventeen Magazine as an intern. It was the best internship I could have asked for, and helped make for an amazing summer in NYC.
EY: You both stated that you make videos for fun but have you considered pursuing a career in it as well?
As of now it’s something that we really just enjoy doing, and if people keep watching our videos… we’ll keep putting them up!
EY: Blair, what are your plans after finishing high school?
College, definitely. Right now I’m looking at a few different ones around the LA area. But I’m going to keep up with my YouTube channel as well. It will be a little bit of a struggle, but I can do it.
EY: Have you ever made videos about fashion?
Yes! We do lots of fashion hauls as well as videos like “top 3 fall trends.” Fashion is more away from our comfort zone than beauty, but it’s an aspect of the industry we’re interested in and are trying to incorporate it more into our channels.
EY: Why did you both start another channel and how do they differ from each other?
We both have our second channels or “vlog” channels because we wanted a place where we could put up random videos that didn’t have anything to do with beauty or fashion. We love sitting down in front of our camera and just talking about our day, but we felt we needed another outlet to put those up on. Volia! Another channel was born.
EY: Provide us with five beauty products that girls should always have in their purses?
Lip Gloss, Concealer, Powder, Eyeliner & Mascara.
EY: What’s next for you ladies?
As of now, we’re just going to keep doing what we’re doing and see where it can take us!
For more information about Elle & Blair, visit their official links:
Images courtesy of Google