Meet BEAST (boys of the east standing tall), a South Korean pop group who became popular through their dance videos uploaded online, as well as their hit song “Bad Girl“. The group is consisted of six members, Du Jun (leader), Hyun Seung, Ki Kwang, Jun Hyung, Yo Seob, and Dong Woon.
BEAST released their debut EP “BEAST Is The B2ST” on October 14, 2009; prior to the EP, a teaser video for their intro track was released showcasing each members dance skills and names. After their debut, the group became very popular nationally and around Asia, and they started receiving endorsement opportunities from different companies.
On December 2, 2009, BEAST won their first award, Rookie of the Month, presented by the Ministry of Culture, Sports and Tourism. By 2010, the group had already started doing promotions across Asia. They returned to their home country in January to start working on their second EP, after commencing their promotions in Taiwan. In february 2010, BEAST won the Best Newcomer award at the 19th Seoul Music Awards. At the end of February, the group released a teaser for their second EP titled “Shock of a New Era“. BEAST described their new music style as “Rocktronic”, fusing rock and electronic pop together. “Shock of a New Era” was released a day early on March 1, 2010 due to the fact that the songs were leaked on YouTube.
The second EP showcased the groups powerful vocal abilities, while still delivering hot dance numbers and slow ballads. Their vocal capabilities were fully recognized on a sad ballad called “Despite Holding On“, the orchestra version which was released on March 25, 2010.
On May 1, 2010 BEAST performed at the 8th Korean Music Festival held at the Hollywood Bowl in Los Angeles, California. Throughout June and July, BEAST did a number of showcases around Asia. On August 26, 2010, BEAST was awarded the Smoothie King Cool Star award on Mnet 20’s Choice Awards; Omarion made a special appearance at the show while BEAST was receiving the award, and made a request to perform with the group.
On September 17, BEAST revealed the lead single from their third EP titled “Clenching My Fist Tight“. The third EP “Mastermind” was released on September 28, 2010. Starting December 12, BEAST embarked on their first concert titled “Welcome To BEAST Airline.
BEAST are not only performers but models as well; the group endorses the Young TD Casual CLRide.N. They will be modelling the fashion line in a trendy British vintage style.
This talented kpop group is always a breath of fresh air in the kpop industry. Their style is always creative and unique, and they’re truly amazing singers. Check out my favorite songs from the guys below, and definitely support their music by purchasing it on yesasia.com
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