Well, besides the fact that these ladies are exceptional singers, even though for the most part they're providing background music for the short film, the "Cry Cry" MV is actually really intense. You're literally watching a action/thriller production that will include a dramatic and emotional performance by each of the group members as the saga progresses. The first really took us by surprise with all the violence, but you can't really differentiate a kpop music video from
a kdrama these days, so I can let that slide based on the fact that it kept me entertained. I’m not sure I like how the song kept repeating in different mixes while the clip carried on, or if I’ve even been captivated by it. However, one thing’s for sure, the mv is quite memorable. And maybe it’ll get me to warm up to the song later on.
To be honest, I don’t think this is a strong lead track for a comeback, so I can understand why they went with this video concept. Without a doubt the short film enabled T-ara to receive an all-kill on the kpop charts so effortlessly, but had it been left to the song alone with a ‘normal’ music video, I’m not sure they would have experienced the same success. So what am I saying? Well, in my opinion, it’s not the song itself that’s selling, its the out of ordinary 15 minutes and 49 seconds video that’s creating all the buzz, not that I’m complaining or anything. I think its great because it works for them.
After leaving viewers in suspense with not only the ending but with a trailer of the upcoming sequel, I can only hope that the next song is way hotter and much more fitting to the film. In conclusion, I’d like to welcome T-ara back on the scene. And I’m super thrilled that they’re not releasing some distastely number like they’re previous “Roly-Poly” and “Yayaya“. I mean, seriously? What was the label thinking? Obviously they were’nt.
What do you think of the song and short film so far?
Video credit: LOENENT