Valentine’s Day is a marketing strategy?

It's the day when couples do their utmost best to show their love and affection (through money) for each other. February hadn't even started yet when chocolate, flowers, greeting cards and jewelry commercials began displaying Valentine's Day specials on television, online, or in stores. Seems many companies use this romantic day as a business venture to rake in those bucks. And who can blame them. I feel like couples can't simply say "happy Valentine's Day" and give each other a kiss without spending their money, or going all out to get that perfect gift. I mean let's be realistic people, the economy isn't so great as it is, therefore we need to carefully manage our funds.

If your boyfriend or husband bought you some flowers, a box of chocolate and a diamond necklace (he went to Jared) on Valentine’s Day last year, why would you want him to do the same thing again this year? Appreciate a kiss with love. Flowers are not the cheapest thing, and don’t let me get started on chocolate and jewelry, etc.

According to recent surveys conducted by the National Retail Federation, the total spending within the U.S alone is expected to reach $17.6 billion on Valentine’s Day merchandise (a 1.9 rise from last year). Are you kidding me? The NRF President and CEO Matthew Shay states:

“As one of the biggest gift-giving holidays of the year, it’s encouraging that consumers are still exhibiting the desire to spend on discretionary gift items, a strong indication our economy continues to move in the right direction. Anticipating high foot traffic in the coming weeks, retailers have replenished their inventories and will entice eager shoppers with great deals on everything from special menu items at restaurants to clothing to flowers and, of course, chocolates”

This truly baffles me. So many are complaining about not making ends meet with their paychecks, yet they can afford to spend over $200 dollars or more on Valentine’s Day? Like I’ve said before, let’s be realistic people. You don’t have to put a hole in your pocket and starve for the rest of the month to please your special someone. A sweet and affectionate kiss is well appreciated and of course should be.

This is all in my opinion. I am neither bitter, nor am I hating on couples, just simply expressing my thoughts. Please leave your comments (hopefully positive ones) below.

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About Kai Morgan @embraceyoumag (1741 Articles)
Creative chick with a love for all things global!

3 Comments on Valentine’s Day is a marketing strategy?

  1. I think valentine’s is 1 of the most expensive holiday in the year!

  2. Real Jamaican Girl // February 14, 2012 at 1:01 am // Reply

    what! that’s a lot of money for one day

  3. I haven’t really celebrated Valentine’s Day for a few years now, but I’m the type of girl who is happiest with just some time together rather than going out and spending mass amounts of money on each other. My mom and sister and I get each other little gifts on Valentine’s Day (because, hey, why can’t you show your mom and your sister or your daughter that you love them, too?) but we never ever spend more than like.. $20 maybe?

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