I really like the song and it’s rather boring video. However, I feel this kind of music works better in Rihanna’s favor than in Coldplay’s. It’s too electro pop and aren’t they a supposedly alternative rock band? Anyways, check out the video and tell us what you think.
EMBRACE YOU 
The song’s alright but I see your point, it sounds too much like what Rihanna would sing and not like a Coldplay song…but then everything is made for mainstream these days.