In light of Fashion Week, I’ve been browsing the web trying to find designers I haven’t heard of before. Meet ADEAM. A fashion collection brought to the world by Japanese born designer, Hanako Maeda. According to the label’s official website:
“ADEAM” is a word created by reversing “MAEDA,” which is designer Hanako Maeda’s family name. The mark used in the logo that resembles a plum flower is Hanako’s family crest. Thus, “ADEAM” embodies the designer’s attitude to respect the old, while bringing this tradition to life through a modern voice.
Twenty-first century Japan is defined by its ability to make venerable traditions harmonize with the cutting edge: it is both a land of history, and a laboratory where the future is imagined. ADEAM draws its inspiration from this duality. We search out the beautiful in what we have inherited and imbue that beauty with new meaning in the present.
Check out my favorite looks from the label’s Fall/Winter 2013 and Resort 2014 collections:
White cotton sateen shirtdress with leather collar detail
Black leather leggings
Black zipper wood heel bootie
Charcoal tweed A-line dress
Black leather leggings
Black/blue zipper wood heel bootie
Burgundy silk wool / charcoal tweed tulip dress
Black leather leggins
Black woven leather dress
Black leather leggings
White leather cropped biker jacket
White perforated leather hourglass pencil skirt
Black pebbled leather cutout bootie
Blush bias collar button down with cotton satin collar
Blush pleated leather short
Black pebbled leather cutout bootie
Seaglass illumination maxi dress
Black siren dress with lace panels
Lace mesh cutout bootie
Ombre brocade siren dress
Visit adeamonline.com for lots more!
Photo Credit: Sophie Elgort + ADEAM
