FALL FASHION WEEK 2013: ADEAM

In light of Fashion Week, I’ve been browsing the web trying to find designers I haven’t heard of before. Meet ADEAM. A fashion collection brought to the world by Japanese born designer, Hanako Maeda. According to the label’s official website:

“ADEAM” is a word created by reversing “MAEDA,” which is designer Hanako Maeda’s family name. The mark used in the logo that resembles a plum flower is Hanako’s family crest. Thus, “ADEAM” embodies the designer’s attitude to respect the old, while bringing this tradition to life through a modern voice.

Twenty-first century Japan is defined by its ability to make venerable traditions harmonize with the cutting edge: it is both a land of history, and a laboratory where the future is imagined. ADEAM draws its inspiration from this duality. We search out the beautiful in what we have inherited and imbue that beauty with new meaning in the present.

Check out my favorite looks from the label’s Fall/Winter 2013 and Resort 2014 collections:

White cotton  sateen shirtdress with leather collar detail

Black leather leggings

Black zipper wood heel bootie

Charcoal tweed A-line dress

Black leather leggings

Black/blue zipper wood heel bootie

Burgundy silk wool / charcoal tweed tulip dress

Black leather leggins

Black woven leather dress

Black leather leggings

White leather cropped biker jacket

White perforated leather hourglass pencil skirt

Black pebbled leather cutout bootie

Blush bias collar button down with cotton satin collar

Blush pleated leather short

Black pebbled leather cutout bootie

Seaglass illumination maxi dress

Black siren dress with lace panels

Lace mesh cutout bootie

Ombre brocade siren dress

Visit adeamonline.com for lots more!

Photo Credit: Sophie Elgort + ADEAM