Name it ORGANIC & People Will Buy.

What first attracted me to John Patrick’s fashion line wasn’t exactly the designs. No. I was pulled in by the name ORGANIC. Something about that, not a sense of authenticity because that words is far from authentic, but the fact that it feeds off the purpose of the word organic and what it stands for. So, instantly I went on a hunt to find every ORGANIC: from previous collections to its latest designs, which this post is all about. Before I share with you some of my favorites from the label’s Spring 2014 Ready-to-Wear collection, check out the story behind ORGANIC as taken from its official website: www.organicbyjohnpatrick.com

Organic by John Patrick leads by example, out of necessity. From its envisioned moments as a brand, there were simply no others like it.

With an international reach and influence, John Patrick’s award-winning design and reigning focus on ethical production has long garnered the respect and eye of both consumers and companies alike, with a genuine commitment to stand-out quality and forward-thinking style.

As a recognized member of the CDFA, the mindfulness and accomplishments of Organic by John Patrick has pioneered a global mission for implementing change in an industry that still has a long way to go.

With an authenticity and sincerity from its origin, Organic by John Patrick continues to be an authority in the sustainable fashion movement.

Through Organic, John Patrick has begun to ignite an awakened social awareness, as well as inspire creative thought and mindfulness in others.