BCBGeneration captures the feminine, retro-inspired spirit of Max Azria’s signature BCBG line. BCBG stands for “bon chic, bon genre,” a Parisian phrase that means “good style, good attitude,” and BCBGeneration is fashion guru Max Azria’s answer for the hip set of young women just starting to make their mark on the world.

Shop for the latest BCBGeneration fashion at ideeli.com

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